Monday, 1 September 2014

Taste Testing with Becca's Food Kitchen


From speaking to all our Amazing Artisans, it was clear to see that getting feedback for their products is a really important part of their startup journey. Whilst many of the producers that we interviewed said that getting feedback helped them to gauge whether there was a market for their product pre-launch, others stressed how crucial it was in helping them to avoid making (often costly) mistakes later on. Many of the artisans said that receiving positive feedback from their customers was one of the best parts of starting their own food business - boosting their confidence and keeping them going when times got tough. Artisans are often in the unique position that they can respond quickly to new ideas and customers' comments, making feedback an essential step towards ensuring that their product is the best that it can be.

When one of our artisans came to us asking if we would like to hold a tasting session with her and her products, we jumped at the chance. Our food hub will offer artisans the opportunity to hold tasting sessions, product sampling and supper clubs in our space, allowing them to gain honest, objective feedback that can help to give their business a push in the right direction. It was great to be able to trial the tasting session with Becca, try her delicious products, and, most of all, help Becca to get some honest and useful feedback.

Armed with tubs filled with Becca’s tasty Moroccan veggie soup, Gazpacho and three unique pestos, we rallied our troops (ravenous office workers on the lunch hunt) and sat down to try out what Becca had to offer. Everyone at the tasting session filled out a short questionnaire on their first impressions of the products; the look, the smell, the branding, the packaging. After trying each sample, we held a short five minute discussion about the taste of the product, which proved particularly useful for Becca, who commented on how great it was to be able to take away lots of constructive comments and suggestions. After trying the soups, we moved on to her pestos - three unique flavours that incorporated interesting ingredients and made for a really tasty take on the Italian staple. The verdict was pretty unanimous -  the all round favourite across the room had to be the basil and almond pesto. Everyone agreed that its mild, nutty flavour and creamy texture would be the perfect addition to fresh fish, chicken or pasta.

The session came to a close, with our satisfied tasters returning to their desks leaving Becca with lots of exciting ideas and suggestions to mull over. We really loved hosting the session - it seemed really helpful for Becca and was really fun for us to try out some delicious new products. If you’re an artisan and are interested in Kitchen Table Projects holding a tasting session featuring your products then get in touch - we love hearing from new and enthusiastic artisans and would be more than happy to try and help you to get some valuable feedback on your products. You can reach us on hello@kitchentableprojects.com, or tweet us @KitchTablePro. In the mean time, if you’re keen to catch Becca with her soups and pestos, then head over to her website here, or find her tweeting away @becsfoodkitchen.

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