Friday, 22 August 2014

Great Taste Awards 2014

With around 10,000 products tried and tested every year by over 400 specially trained judges, the Great Taste Awards remain a major fixture in any foodie calendar. Every year artisans far and wide bring a huge variety of amazing produce to the judges table in the hope of earning their products the prestigious one, two or three star mark of excellent quality and fantastic taste. In a world where eye-popping packaging drives products off the shelf, the Great Taste Awards judges are keen to bring the focus back to the taste of the products, rewarding and encouraging specialty and fine food producers across the UK. Achieving the award encourages artisans to feel proud of their products, confident that in a tough retail market their product stands above the rest. For retailers and shoppers, The Great Taste mark communicates that the product they are selling or purchasing is of superior quality, showing their support for fantastic British produce. 

So last week, following a grueling four month tasting process, hundreds of artisans around the country waited in anticipation to hear the results of the coveted award. The full list of winners includes a huge variety of produce, ranging from fresh dairy and meat, to store cupboard favourites and sweet treats. What was most exciting for us was seeing some of our Amazing Artisans feature on the winning list - we think they’re fantastic, so it’s to see others recognise that, too! Flying the flag for fresh produce was Woodhouse Farm, who won with their rare breed Tamworth Pork Sausages. In fact, as we found out last week, sausages from Woodhouse are a bit of a speciality! Store cupboard essential Honestly Good won with their Extra Virgin Olive Oil (which works perfectly in a lemon cake), as did the sensational snackers behind Moral Fibre, with their Choco Banananut Bites and Chilli Crunch. BakedIn also walked away with a double win, receiving awards for their Chocolate Brownie and Carrot and Walnut Cake Kits, as did Belinda Clark, who won with her Passionfruit and Rose flavoured Marshmallows. The lovely guys at Tea People were awarded Two Stars for their Choco Mint Rooibos Herbal Tea - a well deserved prize for a lovely startup with a big social heart. We want to say a huge congratulations to all our artisans as well as everyone else who won - it’s a fantastic achievement and great to see all your hard work and passion rewarded.

We’re already exciting to see what new products meet the mark next year… until then, we’ll leave you with this video that the guys at Great Taste UK made last year, explaining all about the tasting process and how they take on the mammoth task that is deciding the Supreme Great Taste Winner each year.

No comments:

Post a Comment